CES Executive Experience
I led creative direction for the project and took the lead on building out the photography learning kiosk.

The Immersive Suite

Our goal was to create a vision for in store experiences for AT&T, Sprint and Verizon upper management.

We took over a suite in Las Vegas. As they entered the space, they could interact with an floor length displays to explore our target cutstomer personas or learn iphone photography skills at the learning kiosk.

Exploring Early Concepts

The initial prompt was to create a proof of concept that we could create a learning experience in a retail environment.We explored various themes like still Life fruit, origami and Las Vegas.

Prototyping and Testing

We developed scripts and cues for the user to make changes on their phone while transitioning the scene.  Iterations focused on triggers and timing of instructions.

Final Build Out

As we moved toward branding the experience, we made it more abstract and modernistic.  Specs were made and pieces were milled offsite.