Capture the Wild
I led creative design, storyboarding and interactive for a user led video experience.

Interactive Learning

We were playing with different ways of having users interact with the content and came up with a choose your own adventure meets masterclass concept.

Users could direct their guide around the wilderness as he gives photography tips.
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This concept was incorporated into store kiosks and online content.

Pre production

With a short time line and limited location access, we relied heavily on digital prototyping and script changes in pre-production to get the experience right. The end result was fun video content in an interactive model that worked for web and in store.