Tech + Life
I was responsible for the creative direction and production of a content hub sent to customers as emails, on device and in store. I led the team of 25 designers, writers, editors and developers to create original content for our partners.

Educational content done as lifestyle

Tech+Life was a blend of personal technology advice and larger discussions about technology and culture. Our goal was entertaining education in bite size lessons.

Tentpole Features

We created longer and richer features including interactive photography experiences and security checkups.  These were paired with smaller learning items that customers could easily apply to their own devices.

Imaginative Content

We explored a variety of themes to convey content and then applied it to our partner and owned brand systems.