Josh Willis
Design Direction in the Age of AI
I’ve been a design leader and builder for 15 years. I love building a vision that inspires others and the satisfaction of communicating complex ideas in easy to understand ways.
A career spent building interesting experiences across the technology space
Product design. Brand creation. Design leadership.
Spinach AI
Co-Founder
VP Product Design
VP Product Design
Backed by Y-Combinator, Atlassian and Zoom, SpinachAI is creating the AI Meeting Agent.
I cofounded the company and led the product and marketing efforts.
I cofounded the company and led the product and marketing efforts.
Asurion
Senior Creative Director
I led a team of 25 people across writing, design and development. We launched an Asurion branded content publication for Verizon, AT&T and Sprint customers.
I worked across projects, leading in person and digital experiences.
I worked across projects, leading in person and digital experiences.
Intercontinental Exchange
Experience Design
Partnering with the CTO of ICE, I designed a new social and chat platform for commodities traders using the exchange. I also built data visualizations for the commodities trading platform.
AT&T
Interaction Design Lead
After rounds of aquisitions, AT&T customers had to deal with multiple online accounts. I worked on the experience unifying customer experience across cellular, phone, internet and video services.
Selected projects across disciplines
Branding
The Spinach Brand
Our product journey from remote collaboration to AI capabilities was reflected in the move from Spinach.io to SpinachAI. We refreshed the brand while staying true to our focus on healthy team collaboration.
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AI Product design
Building the AI Agent Experience
The in meeting experience of an AI agent is nuanced. Because it is anthropomorphic, special consideration is needed in the look, tone and personality. We explored a wide range of aethetics and tones to create an agent that felt safe in the meeting and intriguing in upper funnel placement.
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In Person
Spinach in the Real World
A focus on smaller runs of high quality production. I focused on speaking events and customer research and sales insights as we demoed the in meeting experience.
Event Design
CES Executive Experience
As Asurion focused more on the in store experience for , I led the design effort to show interactive experiences to AT&T, Sprint and Verizon upper management showing the vision of how we can teach in store during CES in Las Vegas
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Digital Instructional Design
Capture the Wild
Aimed at consumers looking to improve their skills, we created an interactive video that let the viewer choose their own adventure. Along the way, they could learn new photography features of their phone.
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Digital Content Publication
Tech + Life
We pushed into content at Asurion, focused on learning and lifestyle content.
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Event production
Asurion Global Design Summit
Asurion had grown significantly, with designers across the globe. We brought 150 designers together from across the org for 3 days of workshops and seminars.
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